Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour

- Armstrong, Christine, Kulczynski, Alicia, Brennan, Stacey

To follow the yellow brick road: exploring the journey to mental well-being consumption

- Wyllie, Jessica, Carlson, Jamie

A quadripartite approach to analysing young British South Asian adults’ dual cultural identity

- Dey, Bidit Lal, Balmer, John M. T., Pandit, Ameet, Saren, Mike, Binsardi, Ben

The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing

- Hung, Yu-chen, Zheng, Xue, Carlson, Jamie, Giurge, Laura M.

Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

- Carlson, Jamie, Rahman, Mohammad M., Rosenberger III, Philip, Holzmüller, Harmut H.

Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination

- Carlson, Jamie, Rosenberger III, Philip J., Rahman, Mohammad M.

Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

- Wyllie, Jessica, Carlson, Jamie, Rosenberger III, Philip J.

Brand personality inference: the moderating role of product meaning

- Kum, Doreen, Bergkvist, Lars, Lee, Yih Hwai, Leong, Siew Meng

Experience sharing

- Chen, Tom, Drennan, Judy, Andrews, Lynda

Explications of political market orientation and political brand orientation via the resource based view of the political party

- O'Cass, Aron, Voola, Ranjit

Employer branding: strategic implications for staff recruitment

- Wilden, Ralf, Gudergan, Siegfried, Lings, Ian